Privacy Policy

1. Who we are

This Privacy Policy applies to Appulent Tech LTD, a company registered in England and Wales (Company No. 17203930), with registered office at Stoney Works, 8 Stoney Lane, London, United Kingdom, SE19 3BD.

We are the data controller for any personal information collected through our website (appulent-tech.com) and our iOS applications. If you have any questions about this policy, contact us at hello@appulent.tech.

2. Information we collect

We collect only what is necessary to provide our services. This may include:

• Information you provide directly — such as your name and email address when you contact us through our website or sign up for launch notifications.
• Usage data — anonymous, aggregated analytics about how our apps and website are used (page views, session length, feature usage). This data cannot be used to identify you personally.
• Device information — device type, operating system version, and app version, collected to ensure compatibility and fix bugs.
• Health and fitness data — where our apps access health or fitness data (e.g. steps, heart rate, sleep), this data is processed locally on your device and is never transmitted to our servers without your explicit consent.

We do not collect sensitive personal data such as financial information, government IDs, or precise location without your explicit consent.

3. How we use your information

We use the information we collect for the following purposes:

• To respond to your enquiries and provide customer support
• To notify you about product launches, updates, or changes you have opted into
• To improve the performance, stability, and features of our apps
• To comply with legal obligations applicable to us as a UK company

We do not use your data for automated decision-making or profiling that produces legal or similarly significant effects.

4. Legal basis for processing (UK GDPR)

Under UK GDPR, we rely on the following legal bases for processing your personal data:

• Consent — where you have opted in to receive communications from us (e.g. launch notifications). You may withdraw consent at any time.
• Legitimate interests — for improving our products and services, where such interests are not overridden by your rights.
• Legal obligation — where we are required to process data to comply with applicable UK law.

5. Data sharing and third parties

We do not sell, rent, or trade your personal data. We may share limited data with trusted third-party service providers who assist us in operating our website and apps, strictly under data processing agreements. These may include:

• Apple Inc. — for app distribution via the App Store and crash reporting via TestFlight/Xcode
• Firebase (Google LLC) — for website hosting
• Analytics providers — anonymised, aggregated data only

All third-party providers are required to handle your data in accordance with applicable data protection laws and are prohibited from using it for their own purposes.

6. Health data

Some of our applications may request access to Apple HealthKit data (such as steps, heart rate, sleep, and workout information). We treat health data with the highest level of care:

• Health data is processed locally on your device wherever possible
• We never share HealthKit data with advertising networks, data brokers, or third parties for marketing purposes
• We never use HealthKit data for any purpose other than providing the in-app functionality you have requested
• You may revoke health data access at any time via iOS Settings → Privacy & Security → Health

7. Data retention

We retain personal data only for as long as necessary to fulfil the purposes described in this policy, or as required by law. Specifically:

• Contact enquiries and email addresses are retained for up to 2 years from last interaction
• Anonymous analytics data may be retained for up to 3 years in aggregated form
• Crash reports and diagnostic data are retained for up to 12 months

Upon request, we will delete your personal data promptly, subject to any legal retention requirements.

8. Your rights

Under UK GDPR, you have the following rights in relation to your personal data:

• Right of access — to request a copy of the data we hold about you
• Right to rectification — to correct inaccurate or incomplete data
• Right to erasure — to request deletion of your personal data ("right to be forgotten")
• Right to restriction — to request that we limit how we use your data
• Right to portability — to receive your data in a structured, machine-readable format
• Right to object — to object to processing based on legitimate interests
• Right to withdraw consent — at any time, where processing is based on consent

To exercise any of these rights, contact us at hello@appulent.tech. We will respond within 30 days. If you believe we have not handled your data appropriately, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

9. Cookies and tracking

Our website uses minimal cookies necessary for basic functionality. We do not use advertising cookies or third-party tracking pixels. Anonymous analytics may use first-party cookies to measure aggregate traffic patterns.

You may disable cookies in your browser settings at any time. This will not affect your ability to use our website.

10. Children's privacy

Our services are not directed at children under the age of 13. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately and we will delete it promptly.

11. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. These include encrypted data transmission (HTTPS), access controls, and regular security reviews.

No method of transmission over the internet is 100% secure. We will notify you and relevant authorities of any data breach in accordance with our obligations under UK GDPR.

12. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make material changes, we will update the date at the top of this page. We encourage you to review this policy periodically.

Continued use of our website or apps after changes are published constitutes your acceptance of the updated policy.

13. Contact us

For any questions, requests, or concerns regarding this Privacy Policy or our data practices, please reach out: